Sunday, 29 May 2016


in Seville, Spain

My trip to Seville was like a revelation for me. All the architecture, the small colorful details coming from the Arabic influence, the relaxed and warm people and the delicious fresh drinks, all had me at the first sight. 
I also took with me one jacket from the summer collection; the weather was great and I also found this nice spot to take these photos.
Seems to me like a good debut of the new collection.
*Other jackets are coming in a really short time!


Roxi's Fine Cut Jacket
Zara Jumpsuit
Birkenstock Sandals
Vintage Purse

Tuesday, 10 May 2016

the STORY behind my creations / the TASSELS JACKET

in Budapest, Hungary

Deseori sunt intrebata de ce si cum am inceput sa cos, cine m-a invatat si mai ales, cum am decis sa creez jachete.

Mi-e destul de greu sa raspund - si nu pentru ca nu stiu raspunsul sau pentru ca il tin secret; dar pur si simplu pentru ca in gandul meu, totul s-a intamplat atat de natural incat nu vad ce ar fi de explicat.

In orice caz, trebuie sa schitez putin din ideile mele initiale, in primul rand pentru ca mi-ar placea sa va arat de ce jachetele astea sunt asa de speciale pentru mine.

Pentru inceput, daca ar fi sa am un motto, el ar fi "daca vrei sa incepi sa faci ceva, trebuie doar sa incepi". Intr-adevar, am si niste gene creative care ma ajuta; si fac si arhitectura (care, apropo, e cheia tuturor problemelor mele: am invatat cum sa termin un proiect in mai putin de 2 ore, cum sa lucrez pe jumatate adormita si cum sa imi organizez programul astfel incat sa am timp sa si mananc!).

Am, deci, o gramada de idei, nu prea mult timp liber dar o dorinta de a face ceva personal si unic.

Am inceput sa fac diverse haine pentru mine: rochii si altele; si eram bucuroasa ca pot sa port ceva ca nu gasesti in magazine. Apoi, unor prieteni a inceput sa le placa ce faceam, ceea ce a dus la urmatoarea etapa: crearea unor articole pe care sa le pot vinde. Am inceput sa particip la targuri vestimentare si eram, oarecum, multumita. Mi-a luat, totusi, un timp sa imi dau seama ca ceva lipsea si ca nu faceam ceva care sa imi placa in intregime. 

Am decis ca e timpul sa imi organizez ideile. Mi-am facut o multime de liste: carui fel de oameni ma adresez, ce trasatura principala ar trebui sa aiba creatiile mele etc; si apoi mi-a venit o idee.

Decizia care a facut sa se intample tot ceea ce realizez acum a fost cea de a sublinia faptul ca oamenii sunt diferiti. Admir unicitatea oamenilor, si imi place si sa cos, dar, din varii motive, mi-a luat ceva timp pana sa imi dau seama cum sa le imbin.

Jachetele pe care le creez au un model clasic, dar difera in materie de desene, materiale si stil, pentru a fi in armonie cu fiecare personalitate diferita. 

Imi place la nebunie sa lucrez la jachete, pentru ca imi ofera libertatea de a imi exprima ideile, si nu pot sa nu incerc sa le imbunatatesc pe zi ce trece.



People often ask me how and why I started sewing, who taught me and more frequently, how I decided to make jackets.

I barely answer - and that's not because I don't know the answer or I keep it secret; but simply because from where I stand, it all went by so naturally that I don't see it like something I have to explain.

In any case, I must outline my earliest ideas, mostly because I would like you to see why I find making these jackets so special.

Firstly, if I were to have a motto, it would certainly be "if you want to start something, just start doing it". I also had some crafty genes to help me; and I also study architecture (which, by the way, is the key to all my problems: I leaned how to finish a project in less than 2 hours, how to work half asleep and how to organize my timetable so I have time to eat as well!). 

So, there I was, having plenty of ideas, not so much spare time but a desire to start doing something that I could call my own.

In the beginning I started sewing for myself: dresses and other stuff; and I was happy I could wear something you can't find in a shop. Then some people started to like it, which lead to the next step: sewing something that I could eventually sell. I started taking part in pop-up stores and I was somehow satisfied with my achievements. It took a while to realize that something was missing, that I was not doing something I was 100% content of. 

I decided it's time I had organized my thoughts. I made a lot of lists: what kind of people I want to create something for, what main feature my creations should have etc, and then an idea came to my mind.

What basically started all that I do today is the decision to highlight the great fact that people are different. I admire uniqueness in people, and I also love sewing, but somehow it took me a while to mix them both. 

The jackets that I create have a classic design, but they differ in patterns, ornaments and overall styles, to match perfectly with every single personality. I love creating them because it gives me freedom to express my ideas, and I can't help but trying to develop them day by day.

I am wearing:

Monday, 2 May 2016


in Budapest, Hungary

Enjoying some good weather and a nice warm sunset in the old town of Budapest.


Photos and video by Simona Nutu.